Category: Weekly Roundups
The Critical Illness conversation your client needs is the one that happens before the diagnosis
Critical Illness cover doesn’t always pay where advisers expect. Discover the truth about diabetes underwriting, mastoidectomy clauses, and paralysis wording gaps.
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Looking Beyond the Condition List: Lessons From Last Week’s CI Articles
Why critical illness cover is about more than the condition list. Explore dementia, AKI, Huntington’s and spinal tumour lessons for advisers.
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Four wording differences that will sharpen every protection recommendation you make
Learn how small wording differences in protection policies can shape claim outcomes and improve your client recommendations.
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Emotion, not logic: proven techniques for price objections and the CI wording detail that could save your client’s claim
Emotion-driven techniques for handling protection price objections—plus key critical illness wording details (Parkinson’s and hydrocephalus) that can decide whether a client’s claim pays.
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Two of the best advice coaches share their sales secrets
Discover why price objections usually signal a value gap, plus key clinical insights from our Awareness Days roundup and what PitNET reclassification means for CI.
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If your client contracts meningitis, their Critical Illness policy probably won’t pay – here’s what you need to know
Most meningitis cases won’t trigger a critical illness payout. Learn what UK policies cover, key definitions, and how advisers should guide clients.
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When having the right product is not the same as having the right cover
Weekly Protection Guru summary exploring clinical gaps in Critical Illness and Income Protection cover, with practical insights for advisers on complex medical conditions.
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If your client has diabetes insipidus, only one Critical Illness insurer covers it – and that is just the start of what you need to know from last week on Protection Guru
Discover why policy definitions matter: diabetes insipidus CI cover, kidney disease claims, vaping premiums, and post-sale underwriting updates.
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The protection gap no one planned: post-sale underwriting, time for urgent industry collaboration to avoid consumer harm
The protection gap no one planned: post-sale underwriting, time for urgent industry collaboration to avoid consumer harm.
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When clinical reality outpaces policy wording, advisers carry the risk
A concise weekly summary exploring evolving heart attack definitions, clinical insights, adviser guidance, and key protection updates for better client advice.
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Severe events, precise wordings: a week full of valuable learning about Critical Illness conditions
Key insights for advisers on Critical Illness cover, including burn definitions, ICU criteria, angioplasty, cauda equina syndrome, and tools like the Protection Guru Digital Directory and Protection Guru Pro.
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Clients do not care that it is rare. They care that you knew it mattered
Concise weekly insights connecting marketing consistency with critical illness cover expertise, helping advisers improve client trust and deliver clearer, more accurate protection advice.
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