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Protection insurance and the cost of living crisis

To help advisers get to grips with the ongoing cost of living crisis and the impact this is having on new and existing protection business, we have created pages dedicated to answering the questions you want answered. To obtain more granular and consistent data we have gone out to each insurer with the questions you have been asking, which will be updated in real time in order to help you understand what is happening.

Keeping policies in force

On each of the links below, we have gathered data from insurers on the various ways clients can be supported at this time, to ensure policies are not cancelled. We’ve covered everything from premium holidays to the flexibility around cover re-instatement following a missed direct debit. 

Premium Holiday / Premium Deferral

Benefit Reduction

Sabbatical/Career Break

Premium Waiver

Cancelled Policies

Bounced Direct Debits

INSURER resources and statements

We’re building a directory of insurer produced resources and content, to support advisers around any issues or topics relevant to the cost of living crisis and more generally aid advisers with their protection conversations.

Related insights and articles

As well as the content on this hub, you’ll find a wealth of other useful articles and insights published on the Protection Guru site. Where an insight is relevant to the broad topic of the cost of living crisis, we’ll categorise it appropriately and you can find it by scrolling through the articles below:

Everything you need to know about index-linked cover

With inflation still at high levels and living costs still affecting individuals and households, index-linked protection insurance is a recurring conversation we’re having with advisers. On the one hand there is an obvious case to be made for why index-linked cover is...

Using claim case studies to save protection policies – 5 things you should read

As individuals and households have faced an unprecedented squeeze on their income as a result of rising energy prices, tax increases and general price increases, many have been forced to make cutbacks and savings on their monthly expenditure. There is therefore a...

How is the cost of living crisis impacting adviser businesses? May Forum recap

In this session, we heard from advisers who provided their recent experiences regarding the cost of living crisis and the impact it is having on their business. How the cost of living is affecting new business (if at all) How it is affecting existing clients and their...

The cost of being a carer

In reading this article you will understand: Why it is in our interests to help unpaid carers get the support they need. What the results of increasing your caring responsibilities might be What percentage of carers are living in poverty The benefits available for...

What state benefits are available when a spouse or partner dies?

In reading this article you will understand: What State Benefits are available when a spouse or partner dies. The amount of Bereavement Support Payment available and the varying rates. How claimants might be using their Bereavement Support Payment When someone dies,...

What state benefits are available for sick or disabled children?

In reading this article you will understand What state benefits are available for people with seriously ill or disabled children The complexities around Universal Credit where a parent gives up work to care for a sick child What other child related state benefits may...

What state benefits are available when too ill to work?

In reading this article you will understand Qualifying for Statutory Sick Pay Means-tested benefits Options if falling short State benefits tread a delicate path. Claimants need enough money to survive if their personal circumstances take a turn for the worse. But the...

Why latest employment data is the perfect conversation starter for income protection

Low unemployment in the UK may give the impression that despite all the problems within government and the economy, at least most people still have a job to help them through the cost-of-living crisis. In the three months to August, unemployment fell to 3.5 per cent –...

October forum recap PART 1- ‘How to better retain clients and manage cancellations and lapses’

The is the first of our output content from our recent October Protection Forum, where we brought together advisers and insurers to discuss "How do advisers and insurers manage policy cancellations and lapses?". We heard from a panel of expert speakers, of both...

What impact will mortgage rate rises have on life insurance cover?

CPD: In reading this article you will understand: Why policy interet rates matter when it comes to mortgage life insurance What interest rate options different insurers offer Which insurers offer more flexibility to allow clients to change their rate, or features to...

“Without those payments, I can’t even begin to tell you where I’d be…”

The impact on an individual’s finances of just a few months of work due to ill health can be catastrophic. Many do not have immediate access to sufficient funds to tide them over, indeed back in July Lloyds Bank reported that most of it’s customers have under £500 in...

How flexible are insurers if clients wish to opt out of indexation increases?

With inflation hitting its highest rate in 40 years and consumers facing big rises in living costs, there is a clear value in index-linked cover, to protect the purchasing power of a client’s policy and ensure their monthly benefit/sum-assured sufficiently increases...

Keeping clients protected during the cost of living crisis – july protection forum part 2

For our July Protection Forum we brought together advisers and insurers to discuss protection insurance and the cost of living crisis. For our second session we focused on how we can ensure clients remain protected and don’t cancel their cover, when protection...

How will a client’s premium be effected by index-linked benefit increases?

With rising living costs and inflation hitting the highest rate in 40 years, now is an important time to be discussing index-linked protection insurance with clients. In last week’s insight on this topic, we examined why index-linked cover should be considered an...

Why index-linked cover is an essential policy benefit

The UK, and much of the rest of the world is currently going through a period of high inflation, with prices rising in the UK at the fastest rate for 40 years. The Bank of England has warned that inflation could reach as high as 11% by the autumn. Rising prices are...

“I don’t need income protection, I get sick pay”

In reading this article you will understand: The general overview of sick pay provisions in the UK for employed and self-employed workers What state benefits are available in the form of Statutory Sick Pay and Employment & Support Allowance Useful facts and...
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