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Provider Showcase Pages – Everything you need to know

Provider Showcase Pages – Everything you need to know

Our showcase pages really are ‘Everything you need to know’ about each insurers proposition. We make an objective analysis of each proposition while also looking at the features that really make them stand out as a company. Our main pages offer a quick proposition overview whilst the individual product showcase pages drill further into the detail of each specific product offer. We’ve done all the research to save you time and in this weeks ‘Everything you need to know’ we bring together a summary of all the different Showcase pages. 

Scottish Widows

Scottish Widows have two showcase pages, an main page and one highlighting their critical illness proposition. We explore their Life and Critical illness proposition with important detail on their new Clinic in a Pocket app, Price Lock promise, a focus on their inclusive underwriting approach for conditions like mental health and their approach to paying claims. The critical illness page drills further into their clear an concise approach, looking at children’s cover and the Scottish Widows Care package for mental health, rehabilitation, second medical opinion and nutritional support.

To see the main page click here 

To see the critical illness page click here 



Our Guardian showcase pages examine their over proposition and focus deeper in their life and critical illness offering. We examine their key Life and critical illness benefits including Dual Life, their inclusive Premium Waiver and Guardian Anytiime GP24/7 and second medical opinion service. The Life showcase page delves further into their terminal illness benefit, mortgage guarantee and payout planner whilst on the critical illness page we examine their upgrade promise, additional conditions and children’s critical illness. 

To see the main page click here 

To see the life protection page click here  

To see the critical illness page click here 


The main LV= showcase examines their life, income protection and critical illness products, doctors services and their adviser and client support for Covid-19. We take a deeper look at their income protection proposition examining their IP solutions for all client profiles, their 24/7 Member Care support including second medical opinion together with mental health and physiotherapy supportTheir critical illness showcase highlights their comprehensive cover, a choice of children’s cover and enhanced payments for when illness has the greatest impact. 

To see the main page click here 

To see the income protection page click here  

To see the critical illness page click here  



Our Vitality showcase takes a closer look at some of the unique aspects of the Vitality protection proposition, including Serious Illness Cover, Booster and their Later Life Options. We’ve included some of our doctors research, highlighting the comprehensive cover offered by SIC and the unique approach taken with severity based payments. The page also explains some of the different plan and premium options Vitality offer. 

To see the main page click here  


Our main AIG showcase page provides an overview of their broad range of protection solutions, designed to provide options for a wide variety of client needs. We also highlight their Smart Heart app and the benefits this can offer for clients throughout their life. The second page focuses on their critical illness proposition, with an in depth look at their enhanced proposition focusing on impact not cause and examining how this approach focuses on the outcomes of certain groups of conditions as opposed to the specific condition itself. We also take a detailed look at their tailored cover through the core and enhanced propositions, how cover is future proofed, their optional children’s critical illness and unique coverage for birth defects. 

To see the main page click here

To see the critical illness page click here

Royal London

The main Royal London showcase looks in depth at how they tailor cover to each clients need and their wide range of tools to support protection conversations and additional technical and business support. We also feature their Helping Hand service, recent developments to make sure the proceeds of a claim go to the right people along with a summary of claims statistics. The business protection page examines their solutions for all business protection needs, explores their business menu plan and how the Helping Hand service supports businesses too including legal and recruitment support. 

To see the main page click here  

To see the business protection page click here  

To see the perosnal menu plan page click here


The main Aviva page highlights Aviva’s menu proposition, which includes a range of protection solutions to cater for different client needs. Alongside the core products Aviva also offer a fracture cover benefit and their inique Global Treatment plan, designed to provide clients with access to overseas treatment for a range of serious medical conditions. The second Aviva page focuses on their DigiCare+ package of support benefits. This app based service provides a range of benefits and services, designed to support clients at any time in their live and help them manage their health and access additional services when needed. 

To see the main page click here  

To see theDigicare+ page click here  


Our main Zurich showcase delves into their proposition examining their life, critical illness, income protection and business protection offer. We take a good look at fracture cover, support services and claims. The critical illness page takes a deeper look including enhanced payments, children’s support from birth to adult and how cover can be adapted as life changes. We also examine their adviser tools and support for your client conversations. For income protection we offer our analysis including IP solutions for all clients, adaptable cover, additional benefits when something bad happens and how Zurich help clients return to work through physical and mental health rehabilitation support and employer engagement.  

To see the main page click here  

To see the critical illness page click here  

To see the income protection page click here  

Legal & General

Our Legal & general showcase examines their life, critical illness, income protection, rental protection and business protection propositions. We take an in-depth look at their underwriting, training, adviser support and rehabilitation and nurse support services. We also feature a special section on recognising advisers who go the extra mile for their clients 

To see the main page click here  

The Exeter

Our showcase page on The Exeter examines their new Income First income protection plan, launched earlier in the year. The plan includes some new unique features which are detailed on the page. We also look at the HealthWise package of support benefits that clients have access to, incuding GP services, second medical opinion and mental health support.

To see the main page click here  

About The Author

Adam Higgs

Adam leads Protection Guru's detailed protection research and benchmarking of both product and operation features provided by insurers and has a vast knowledge of the protection market. He has been instrumental in building the protection comparison service Quality Analyser and maintaining the data to enable adviser to quickly and easily compare protection products based on qualitative measures. He also works with adviser firms to help in panel reviews and with insurers to help them understand the shape of the market, their strengths and the areas that could be improved in their products. In his spare time and when not spending time with his wife and two children, Adam is a keen Arsenal fan and enjoys hacking his way around a golf course.

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