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Valentine’s Stats and an incredible feature

Valentine’s Stats and an incredible feature

Valentine’s Day was celebrated last week, and as much as you either see this as a day to embrace and shower your loved one with gifts, or simply see this as another day confirming that you don’t need Valentine’s Day to show your other half how much you adore them…….a huge investment takes place on this day each year and some interesting statistics reflect this below:

  • £1.37 billion was spent on Valentine’s Day in 2022
  • Over 25 million cards are sent for Valentine’s Day each year.
  • London is the most romantically minded city – or certainly the biggest spending city.
  • Generation Z has overtaken millennials in the UK’s highest spending age group.
  • Partners who do not live together but will plan to celebrate inside, are the most popular group to celebrate Valentine’s Day.

Source: Analysis conducted by

The warm fuzzy feeling continued when reading Jeff Prestige’s article on Saturday explaining that all Advisers should be a clone of caring Emma Astley from Cover My Bubble. We know that there are a huge array of Advisers very similar to Emma in the industry striving to provide certainty and reassurance for their clients and would love to see more features like this highlighting how hard they work for their clients.

We discuss the need to ensure that the industry and consumers are made aware that claims for protection policies can and will be paid out. But we need to keep giving exposure to how beneficial it can be to have a good adviser. Emma continues her quest to keep doing this.

Jeff alludes to Emma being a ‘shining light in the industry’, her kind caring nature and approach to looking after her clients. Read more here of some of the examples of successful claims.

JEFF PRESTRIDGE: All brokers should be a clone of caring Emma Astley | This is Money

On Protection Guru last week, we started by providing details of The Exeter’s protection proposition and in particular how they can support clients with health disclosures. On Valentine’s Day itself we took a look at which insurers offer estate administration support to clients and their families.

Linked claims was the subject of our Wednesday article when we interrogated how each insurer approaches a recurrence of an illness after returning to work within their Income Protection plans.

Thursday saw us publish details of the discussions that took place at our latest forum. The subject was “How far does the industry still need to go when it comes to protection claims processes”. It is fair to say the debate was lively and when insurers get it right our industry shines. When they get it wrong however, all the hard work that we put in to promote the good that is done can be unravelled pretty quickly.

With the dates for this years IPTF Income Protection Awareness Week now released, we took the opportunity to highlight just why Income Protection is so essentially for pretty much everyone that relies on an income.

Have a great week everyone

About The Author


Niki Cooke has over 20 years’ experience in the financial services industry, in particular in the advise-tech sector, where she has worked for the likes of iPipeline, Intelliflo and Twenty7Tec Group. Niki recently joined FTRC/Protection Guru as Chief Revenue Officer, supporting the business in it’s growth and development of protection focused adviser research tools and working with the wider industry to help grow the protection market.

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