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Unlock Your Chance to Shine: Enter the Protection Guru Awards and Explore the Cutting-Edge ProtectionGuruPro Platform!

Unlock Your Chance to Shine: Enter the Protection Guru Awards and Explore the Cutting-Edge ProtectionGuruPro Platform!

Don’t miss out on the chance to celebrate the movers and shakers of the protection industry! The Protection Guru Awards are back and ready to recognise outstanding contributions from advisers, support firms, networks, and insurers alike. Plus, have you seen ProtectionGuruPro a new comparison service that benchmarks legacy Critical Illness plans from major UK insurers over the last 20+ years, providing an unprecedented level of detail and accuracy. Join the upcoming webinar on May 3rd to discover the latest developments on ProtectionGuruPro, the cutting-edge platform that helps advisers streamline their processes and meet consumer duty obligations.

Before we get going on our exciting news, we have been working closely with Aegon UK after their recent announcement to divest their individual protection book. Jon Fuller and Craig Dickinson from Aegon UK have worked hard to seek opportunities across teams, but now they must focus on their own futures and ensure certainty for themselves. The protection industry is an amazing one, and we should all do our part to help them secure their further roles. See Craig’s post here.

The Protection Guru Awards are now open for voting. If you are involved in the protection industry as an adviser, part of a support firm, network, or insurer, this is your chance to be recognised for your outstanding contribution to the industry. Submissions, nominations, and voting will close on May 31st2023.

With various categories and awards up for grabs, this is an opportunity to celebrate those who are making a real difference in protecting individuals and families, growing the market, and raising awareness of the importance of protection insurance. Follow the links below to explore the categories and awards and enter or nominate now to increase your chances of being crowned a winner. If you are passionate about protection, don’t miss this chance to win big and get recognised for your hard work at the 2023 PG Awards!

Passionate about protection? Win Big and Get Recognised for Your Hard Work at the 2023 PG Awards! – Protection Guru

Join our webinar on Wednesday 3rd May at 9.30 to see the very latest developments on PGPro

Protection Guru Pro is a software platform that is designed to help Adviser streamline their business processes and manage their clients more efficiently. Demonstrating the best plan for your client and meeting consumer duty obligations

Protection Guru Pro have added a new comparison service highlighting the exact changes between existing critical illness policies and new protection plans.

The service benchmarks legacy plans from all major UK insurers over 20+ years  Uniquely the benchmarking is undertaken by a panel of practicing medical professionals best placed to understand the detailed and complex medical language used. This process has never previously been applied to legacy product comparison.

Click here to register Registration (

About The Author


Niki Cooke has over 20 years’ experience in the financial services industry, in particular in the advise-tech sector, where she has worked for the likes of iPipeline, Intelliflo and Twenty7Tec Group. Niki recently joined FTRC/Protection Guru as Chief Revenue Officer, supporting the business in it’s growth and development of protection focused adviser research tools and working with the wider industry to help grow the protection market.

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