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Make your voice heard! Celebrate protection and recognise hard work by voting at the 2023 PG Awards!

Make your voice heard! Celebrate protection and recognise hard work by voting at the 2023 PG Awards!

Attention all protection industry professionals! It’s time to shine a spotlight on your exceptional work and be acknowledged for your outstanding contribution to the industry. The Protection Guru Awards are back and this is your chance to be recognized for your hard work and dedication. Whether you’re an adviser, part of a support firm or network, or an insurer, don’t miss out on this incredible opportunity! With an array of categories and awards up for grabs, we invite you to celebrate those who are making a real difference in protecting individuals and families, growing the market, and raising awareness of the importance of protection insurance. Submit your entry or nominate a deserving colleague before May 31st and secure your chance to be crowned a winner! Follow the links below to explore the categories and awards and make your vote count!

Insurer Awards

Our insurer awards are breaking the mold from traditional industry awards. Unlike others, we leave the voting to the advisers, with no submissions from the insurers themselves. We’ve created categories based on different client types and let advisers select the best insurer that caters to their needs. Recognizing the significant role advisers play in the industry, we empower them to make the final decision and have their voices heard. Additionally, we accept entries for two awards:

In addition there are two awards where we will accept entries.

  • Best use of social media from a BDM (this can be an insurer BDM or indeed a software supplier BDM)
  • Best claim video from an insurer

Adviser Firm Awards

We acknowledge companies that boost the protection market and provide excellent client outcomes with our firm and network categories. We also recognize non-protection specialists like mortgage advisers who make protection a vital part of their services. Many advisory businesses offer outstanding protection advice alongside mortgages or financial planning.

Individual Adviser Awards

Our individual adviser awards celebrate advisers who excel in providing exceptional protection advice and outcomes while promoting consumer awareness of protection. Our categories highlight the use of social media, a powerful tool for reaching new clients. We also recognise non-protection specialists, including mortgage advisers, who provide outstanding protection advice to their clients.

Prestige Awards

Our prestige awards honor exceptional individuals and firms who deliver top-notch client outcomes. Claims handling is critical in our industry, so we’ve created a category that can be entered by either insurers or advisers. We recognise the important role advisers play in claims outcomes. Our Protection Guru Doctors Award is unique, with winners chosen by a panel of medical professionals who conduct our critical illness benchmarking. The doctors will pick from a shortlist of new product launches or developments from the last 18 months that enhance consumer health and support outcomes.

2022 protection guru awards winners

Click the image below to view all of the winners for our 2022 Protection Guru Awards

About The Author


Ian McKenna is the founder of Protection Guru. A 40 year veteran of the financial advice and related technology markets. Having worked for insurance and financial advice firms in 1995 he set up Financial Technology Research Centre, which publishes Protection Guru over a decade before “fin tech“ was recognised as an industry term. He believes passionately that far more people can be protected by life insurance and related contracts if we can demystify these and make objective comparative information on policies more accessible.

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