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Discovering the protection industry heroes: Are you a potential Protection Guru Award winner

Discovering the protection industry heroes: Are you a potential Protection Guru Award winner

As you’re hopefully aware by now, after a successful and well received inaugural event last year, the Protection Guru Awards are back for 2023. With just under two weeks to go until submissions, nominations and voting closes (31st May), we wanted to use today’s Friday round-up to remind our readers of the various categories and awards and if you haven’t done so yet, encourage you to enter or nominate in the adviser categories and vote in the insurer awards.

Once again we’ll be celebrating the leading advisers, firms and networks who are helping to protect more individuals and families, grow the market and raise awareness of the importance of protection insurance. We’ve added a few new awards this year, including ‘best marketing of protection from an advice firm or network’, highlighting the increasingly key role advisers play in promoting protection insurance to consumers. We’ll also be drawing attention to some fantastic claim case studies and support, from both advisers and insurers. Click the links below to check out each of the categories and various awards.

Prestige Awards

Our prestige awards recognize the truly outstanding achievements of individuals and firms in delivering first class client outcomes. Claims should be at the heart of everything this industry does, to that end we’ve created a category focusing on claims handling, which uniquely can be entered by either insurers or advisers, recognizing the vital role that advisers can play in claims outcomes. We have another unique category with our Protection Guru Doctors Award, where the winner will be chosen by our panel of doctors and medical professionals, who amongst other things carry out our critical illness benchmarking. Our doctors will chose from a shortlist of new product launches or developments from the last 18 months, that they feel leads to better consumer health and support outcomes.

Insurer Awards – voted for by advisers

For our insurer awards we’ve doing things a little differently to other industry awards. All of the insurer categories are voted for by advisers, with no insurer submissions. Rather than simply focus on the products themselves, we’ve created categories of different client types, where advisers can vote for the insurer they feel best services the needs of those clients. Given the important role advisers play in our industry, we felt it only right they have the final say on these categories and are ultimately given the chance to make their voice heard.

Adviser Firm Awards

Our firm and network categories look to give recognition to businesses that are helping to grow the protection market and deliver outstanding client outcomes. We also focus on firms that are not necessarily protection specialists, such as financial planners or mortgage advisers, who are nonetheless making protection a key part of what they do. There are many adviser businesses out there delivering fantastic protection advice alongside mortgages or broader financial planning, but it’s not always easy competing with the protection specialists at dedicated protection awards events. New for this year we’ve also added an award for ‘best marketing of protection by ab advice firm or network’, highlighting the crucial role adviser firms can play in raising consumer awareness of protection insurance.

Individual Adviser Awards

Our individual adviser awards categories aim to recognize those advisers who have not only excelled in delivering great protection advice and client outcomes, but who have also spread the message about protection to raise consumer awareness. We’ve included categories that focus on the use of social media, an increasingly powerful and valuable method of reaching new clients. We’ve also sought to give recognition to non-protection specialists, such as mortgage advisers and financial planners, who have delivered great protection advice to their clients.

About The Author

Adam Higgs

Adam leads Protection Guru's detailed protection research and benchmarking of both product and operation features provided by insurers and has a vast knowledge of the protection market. He has been instrumental in building the protection comparison service Quality Analyser and maintaining the data to enable adviser to quickly and easily compare protection products based on qualitative measures. He also works with adviser firms to help in panel reviews and with insurers to help them understand the shape of the market, their strengths and the areas that could be improved in their products. In his spare time and when not spending time with his wife and two children, Adam is a keen Arsenal fan and enjoys hacking his way around a golf course.

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