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Protection Forum Discusses Support for Customers and Advisers Amid Cost of Living Crisis

Protection Forum Discusses Support for Customers and Advisers Amid Cost of Living Crisis

Another lively and informative Protection Forum took place last week focusing on the Cost of Living crisis, the challenges and support available across the industry for advisers and their customers.

There were over 100 attendees present, and we heard from an array of Advisers and Insurers with their thoughts on this matter. How we can all work together to support consumers. Thank you to Zoe Priselec for her thoughts, and providing a comparison of the differing levels of support that each Insurer provides. This led nicely into sessions from Helen Bainbridge from Aviva and Mike Pritchard from Legal and General. Both Helen and Mike confirmed the support that has been put in place for existing customers, and some great initiatives to give consumers as much certainty as possible.

Following on from the session, Adam Higgs has reached out to each insurer regarding the cost of living to gain an understanding of what different insurers are offering. Advisers in many cases confused around what support insurers offer regarding client retention (bounced direct debit alerts, at risk clients etc.).

To view how insurers compare on this visit our Cost of Living Hub here

Protection Guru will collate the information for each insurer, and provide supporting information for Advisers on:

  • Financial Support Schemes
  • Wider cost of living support for Advisers
  • Client retention tools.

This will be available on Protection Guru in due course.

We continue to receive extremely positive feedback month on month from each Forum and the value that it brings to the industry. Richard Ellis from Aviva mentioned the following on Linkedin:

Junes’ Protection Forum topic will focus upon ‘Consumer Duty Deadline fast approaching, where are advisers and what needs to be done?’

How comfortable are advisers that they will be able to meet the deadline. What support do advisers need from insurers? What is good practice/bad practice? Please register for your place here

The 2023 Financial Reporter Women’s Recognition Awards are officially OPEN! You can nominate or apply for yourself in so many amazing categories. I am a huge supporter of these awards and have been for the last few years. Categories include ‘Women in Protection’ ‘Women in FinTech’ ‘Women in Management, ‘Rising Star’ amongst many others.

2023’s theme is ‘Be a force for change’ and as you can see from the image, I am very passionate about the awards and the celebrations too!

If you’ve got 2 minutes to spare today, why not get ahead of the competition and start your application (or nominate someone you know deserves recognition for their work?) at

what we covered on Protection Guru Last week

About The Author


Niki Cooke has over 20 years’ experience in the financial services industry, in particular in the advise-tech sector, where she has worked for the likes of iPipeline, Intelliflo and Twenty7Tec Group. Niki recently joined FTRC/Protection Guru as Chief Revenue Officer, supporting the business in it’s growth and development of protection focused adviser research tools and working with the wider industry to help grow the protection market.

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