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Congratulations to the protection industry leader of the year, thanks for great feedback on our webinar and other valuable analysis

Congratulations to the protection industry leader of the year, thanks for great feedback on our webinar and other valuable analysis

The big news for the Protection Guru team this week was our very own Adam Higgs winning the Protection Distributors Group “protection industry leader of the year” award at the LifeSearch awards is this Tuesday.

Presenting the award Jeff Woods from the Protection Distributors Group highlighted that “Adam has led a radical change and improvement in protection knowledge dissemination. His near real-time and insightful analysis of detail has become a vital tool for the professional protection adviser.”

Commenting on the award Adam said ““I’m truly humbled by receiving this award especially given the calibre of those shortlisted. It’s great to receive such a positive endorsement from the PDG and LifeSearch for the work that we do. Whilst the award was given to me it is really a vindication of the hard work the whole Protection Guru team has put in over the last year. Our service is dedicated to growing the depth of knowledge and the number of advisers who have a detailed understanding of everything to do with protection in order to help more and more people properly protect themselves.”

Personally, I am delighted to see such recognition from the largest protection advice firms in the country for the efforts Adam and our whole team has made.

We also had a great response this week to the webinar we ran jointly with iPipeline demonstrating how the Product Features Report within Solution Builder can help advisers give better protection advice across all term products by just adding a further 60 seconds to their client discussion.

This enables the adviser to compare both price and quality in a simple one page summary to help the client understand what represents best value for them. The best protection product is rarely the cheapest, but we need to give consumers analysis to demonstrate whey this is.

Over 250 attended the session with over 95% of those who responded to our feedback form saying the service would enhance their advice process and nearly 94.5% saying they would be using the service. If you missed it live you can watch the webinar from this link.

Turning to business as usual, Adam Higgs began the week with a deep dive into Royal London’s new menu tool, questioning “can Royal London help advisers sell the ‘value of menu”. When looking at this study it is also worth visiting the latest Royal London personal menu showcase page on our site which adds a comprehensive overview of the Royal London menu proposition.

On Tuesday Amanda Newman Smith produced the first of the week’s comparison insights, asking “are all children eligible for children’s critical illness cover? How providers compare”. Guardian and Royal London really stood out in this analysis.

Wednesday’s insight focused on “World Kidney Day – how do critical illness plans cover kidney disease?”.  Adam Higgs’s article included analysis from our medical panel, explaining the different types of kidney disease covered by critical illness policies. Again, our medical panel have excelled themselves in explaining complex medical issues in a way that should be easily understandable by everyone.

Thursday saw Amanda Newman Smith investigate “Which claims teams have the strongest service standards – how providers compare”. Let’s face it, paying claims is the most important thing our industry does and it’s really worth understanding how far organisations are now going to be as supportive as possible for customers in the most difficult times. This is a really important study for all advisers to read.

We finished the week with an insight on “Critical Illness Enhanced Payments – everything you need to know” where Steve Berry summarised the granular detail for a range of enhanced payment features for critical illness and comparing what providers offer.

Over on our Benefits Guru sister site on Tuesday Jason Green continued his analysis of “Payroll integrations – which providers can integrate with Sage Payroll?” followed on Thursday with a third instalment, “Payroll integrations – which providers can integrate with Brightpay & Moorepay Payroll?” As anyone who gets involved with processing Auto Enrolment contributions will know good integration with payroll can be the difference between a simple and a painful process so this should be an important issue to consider. These studies should be really valuable for advisers in identifying which workplace pension providers will keep the people who pay those contributions for members happiest.

Have a great weekend everyone.

About The Author


Ian McKenna is the founder of Protection Guru. A 40 year veteran of the financial advice and related technology markets. Having worked for insurance and financial advice firms in 1995 he set up Financial Technology Research Centre, which publishes Protection Guru over a decade before “fin tech“ was recognised as an industry term. He believes passionately that far more people can be protected by life insurance and related contracts if we can demystify these and make objective comparative information on policies more accessible.

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