Stop apologising for protection – Protection Guru weekly round-up
Discover key insights from Protection Guru’s weekly round‑up, highlighting clearer advice, stronger client outcomes, and smarter communication strategies.
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Author: Ian McKenna
Critical Illness Definitions, Advice Quality and Coverage Gaps – Protection Guru Weekly Round-Up
Most clients don’t understand protection as well as they think. How we change that was a recurring...
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The easiest way to talk about Critical Illness without sounding like you’re selling it
Start real client conversations about Critical Illness insurance using health awareness days. Practical, client-focused tips from Protection Guru.
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Protect the Income First Everything Else Is Noise and How Annual Statements Make Clients Remember – Protection Guru Weekly Round-Up
Last week on Protection Guru was not really about products, it was about behaviour. Adviser...
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Seasonal Affective Disorder, annual statements and winners & losers in the AI shockwave hitting underwriting
“Explore key insights on Seasonal Affective Disorder, annual statements, and the transformative impact of AI on underwriting and protection advice. Learn practical tips for advisers and industry trends shaping client outcomes.
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