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A week of exciting announcements for Protection Guru!

A week of exciting announcements for Protection Guru!

What an exciting week in the world of Protection Guru

Firstly, Protection Guru announced yesterday that it will shortly be adding UnderwriteMe’s Protection Platform as a quotation and new business processing option within their Protection Guru Pro Quality, Price and Value research system for life insurance, mortgage protection, income protection and critical illness.

The integration will enable advisers to run comparisons of life, critical illness, income protection, family income benefit and business protection products based on the quality of the cover based on their clients circumstance alongside a fully underwritten price. With no surprises with regard to the price this will enable advisers to have a value discussion with their clients and compare plans based on their relative merits, a key consumer duty requirement. 

Commenting on the arrangement Ian McKenna, Protection Guru Founder said “Our partnership with UnderwriteMe uniquely provides advisers with a solution that can meet two major protection new business obligations for Consumer Duty. The ability to include an assessment of value, based on quality and price and, in addition, present a client with a personalised underwritten price at the time of advice.

By bringing together our market leading quality and price assessment, service, and UnderwriteMe’s peerless, new business processing capability jointly, we are delivering a solution that can enable advisers to carry out extensive analysis of quality and price to meet the new FCA obligation to address value in any recommendation and an unequalled ability for advisers to offer fully underwritten pricing in a matter of minutes.

This is the first in a series of additional strategic integrations we are putting in place to enable protection on mortgage and wealth advisers to give the best possible advice on life, mortgage protection, income, protection, and critical Illness plans in ways that are streamlined to fit their business processes.

The protection gap can only be fully addressed when we make it easy for advisers with different specialities to provide comprehensive advice and get plans in force in minutes rather than weeks.”

Mark Cracknell, Commercial Director from UnderwriteMe comments, “We are delighted to be launching the integrated proposition with Protection Guru Pro. This integration is the next step in making UnderwriteMe’s Protection Platform a unique experience for advisers and their customers. Our partnership is pivotal with Consumer Duty round the corner, ensuring advisers are compliant whilst removing barriers, making protection more accessible to them and their customers.

“We look forward to working with Protection Guru and advisers to realise the full value of the integrated proposition.”

Zoe Priselac, Managing Director, Way More Solutions Ltd commented: “Protection Guru Pro is a powerful solution to enable advisers to provide a detailed assessment of quality, price and value in just a couple of minutes. By partnering with UnderwriteMe the combined system will enable advisers to take the most frustrating delays out of the life insurance new business process so clients can be given underwritten premiums with no prospect of nasty surprises and get cover into force the same day when needed. This will be absolutely game changing for those advisers who use it.”

With Consumer Duty just around the corner take advantage of the free 7 day trial for PGPro – ProtectionGuruPro – Protection Guru and we will be in touch with you very soon to take any questions that you may have

The Protection Guru team warmly welcomed Jo Legg, as our new Protection Specialist, and she has hit the ground running and loving every second of life at Protection Guru…….her words!

The Women’s Recognition Awards 2023 finalists were announced on Thursday. A staggering number of applicants applied across many different categories, and Jo and I were both absolutely over the moon to receive the news that we had made 2 of the 5 finalists in the ‘Women In Protection’ category. Some great healthy competition here! Huge congratulations to all the well-deserved finalists.

Looking forward to another fantastic week in protection! Have a great one everyone!

About The Author


Niki Cooke has over 20 years’ experience in the financial services industry, in particular in the advise-tech sector, where she has worked for the likes of iPipeline, Intelliflo and Twenty7Tec Group. Niki recently joined FTRC/Protection Guru as Chief Revenue Officer, supporting the business in it’s growth and development of protection focused adviser research tools and working with the wider industry to help grow the protection market.

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