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Clear demand for change in business processes as Consumer Duty looms and who will be on the shortlist for the Protection Guru awards?

Clear demand for change in business processes as Consumer Duty looms and who will be on the shortlist for the Protection Guru awards?

Voting has now closed for the highly anticipated Protection Guru awards. We have been overwhelmed with submissions and nominations, and we can’t wait to read about the fantastic work that the protection industry does. We will announce the shortlist very soon, so please watch this space.

Last week several publications confirmed that Protection Guru has seen a 60% increase in the use of its ‘Product Features Report’ – a free quality comparison tool deployed in iPipeline’s SolutionBuilder system – from the start of 2023. We believe this clearly demonstrates the demand for the change in business processes as the 31st July 2023 deadline for Consumer Duty approaches.

Please click on the articles here to read more, and interestingly who the top 3 insurers are across life, critical illness and income protection:

Protection Guru reports 60% rise in advisers using protection hub | Money Marketing

Advisers flock to life insurance comparison service as consumer duty looms – FT Adviser

Protection Guru Pro reports a 60% rise of advisers using ‘Product Feature Report’ – The Intermediary – Latest UK mortgage news


Protection Guru Pro offering includes life and mortgage protection, critical illness and income protection qualitative analysis supporting the obligations of Consumer Duty requirements. We will be demonstrating PG Pro at the forthcoming Protection Forum takes place on Wednesday 7th June 2023 at 12pm.

We will be discussing ‘Consumer Duty – Where are we and what still needs to be done? We have a fantastic array of speakers across the Protection industry contributing to the session. You can register for the session here –

Not long now until my colleague, Adam Higgs, participates in the ‘Longest Day of Golf’  walking a marathon whilst carrying a set of golf clubs and playing four rounds of golf in one day. This is to raise funds for Macmillan Cancer Support.

Adam is committed to making a difference by raising funds for this worthy organisation. Any support you can offer, whether through a donation or spreading the word about his fundraising efforts, would be greatly appreciated.

Adam will be providing updates on the day through his Twitter account, giving you an opportunity to witness his journey and perhaps share a laugh or two along the way. Your contribution, no matter how big or small, will make a meaningful impact in supporting those affected by cancer.

If you would like to support Adam and his team, the link to do so is below:

what we covered on Protection Guru Last week

About The Author


Niki Cooke has over 20 years’ experience in the financial services industry, in particular in the advise-tech sector, where she has worked for the likes of iPipeline, Intelliflo and Twenty7Tec Group. Niki recently joined FTRC/Protection Guru as Chief Revenue Officer, supporting the business in it’s growth and development of protection focused adviser research tools and working with the wider industry to help grow the protection market.

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