Health awareness campaigns continue to play an important role in bringing key conditions into focus. They create a natural point to step back, look at the realities behind each condition, and consider how well protection plans respond.
Over the past quarter, we’ve used these moments to explore a range of conditions alongside our panel of doctors and medical specialists. Each piece looks beyond the headline, focusing on how conditions present in practice and how they are defined and covered within protection products.
For advisers, the challenge is often translating medical detail into clear, confident client conversations. This quarterly roundup brings those insights together, helping turn complex information into practical understanding that can support stronger protection recommendations.
Dry January, liver health, and what critical illness policies cover in 2026
Dry January is a regular yearly reminder for people to take a look at how alcohol is fitting into their life, and what it’s doing to their health. Alcohol Change UK’s polling ahead of Dry January 2025 suggested 15.5 million people in the UK were planning a month off alcohol, with general health, saving money and better sleep as main motivators.
Cervical cancer and the HPV vaccine- How will this affect insurance claims?
Cervical Cancer Prevention Week took place 19th to 25th January 2026. Cervical cancer awareness is key to saving lives, as in the UK alone, around 3,200 to 3,300 women are diagnosed with cervical cancer each year, with around 850 to 890 deaths annually.
National Heart Month
National Heart Month, held every February in the UK, is a major campaign by the British Heart Foundation to raise awareness of cardiovascular disease, the leading cause of death, and promote heart-healthy lifestyles. This was an ideal opportunity to share our independent doctor’s insight on coronary artery bypass graft, coronary angioplasty and the evolving definition of heart attack in Critical Illness (CI) insurance.
Coronary Artery Bypass Graft – a practical guide for advisers
E-Cigarettes and Insurance: Is It Time for a New Perspective?
National No Smoking Day 2026, an annual UK health campaign to encourage smokers to quit.
National No Smoking Day was first observed in 1984, with the primary aim of highlighting the health risks associated with smoking and assisting smokers in their journey to quit. Over the years, it has gained momentum and has become a significant event in public health campaigns in the UK. The day sees a collaboration of health organisations, communities, and individuals rallying together for a common cause.
How is kidney disease covered in Critical Illness plans and what preventative benefits do insurers offer?
World Kidney Day, a global health awareness day intended to shine a spotlight on kidney health and chronic kidney disease.
To mark certain health awareness days, we turn to our independent expert panel of doctors to explain conditions from a medical perspective and examine how conditions are covered in protection policies. The aim of these insights is to educate advisers and build a better understanding of how their clients are covered for those conditions. To mark World Kidney Day, we focused on kidney disease and Critical Illness (CI) cover.
How is ovarian cancer covered in Critical Illness plans?
Ovarian Cancer Awareness Month, in this insight we explored how common Ovarian cancer is, what are the biggest risks and how insurers cover it under a Critical Illness (CI) plan.
Endometriosis and Insurance
March marks Endometriosis Action Month 2026, dedicated to increasing awareness and advocating for better support for those affected. In this article, we explored the challenges involved with endometriosis, its impact on work absence and insurance considerations.
How will emerging therapies change the way benign brain tumours are covered in Critical Illness?
March 2026 is Brain Tumour Awareness Month. Brain tumours kill more children and adults under the age of 40 than any other cancer, yet historically just 1% of the national spend on cancer research has been allocated to this devastating disease. Brain Tumour Research aims to change this through campaigning and fundraising. To support this very worthy cause, we asked our doctors take a look at how benign brain tumours are covered within Critical Illness (CI) plans, what the future for the treatment of the condition is and how this might impact CI plans.
Pituitary Tumours: Could Your Client Claim Full Cancer Cover for a Benign Tumour? The PitNET Answer May Surprise You
“Wear a hat day” is a day dedicated to raising awareness of all types of brain tumours in aid of Brain Tumour Research. To support this very worthy cause, we asked our doctors take a look at pituitary tumours, as recent changes by the World Health Organisation (WHO) in classifying pituitary tumours have created potential confusion within Critical Illness (CI) insurance policies.
Why New Tests for Prostate Cancer Mean Critical Illness Cover May Not Be So Generous in the Future
In support of Prostate Cancer Awareness Month, we asked our independent panel of doctors to take a look at prostate cancer specifically, to help advisers better understand how it is currently detected, what the emerging screening technologies offer, and why advisers should be encouraging their clients to review their Critical Illness (CI) cover sooner rather than later.
