Few topics in the industry currently stimulate more passionate views than the subject we started this week by sharing. Our summary of Key industry influencers views on lead generation. Those contributing their experience include industry stalwarts, subject matter experts and some of the brightest emerging talent in our industry. If you have not reviewed this yet it’s well worth doing so, you can read the transcript or listen to the audio.

It’s particularly worth understanding Alain Desmier’s excellent summary of the current expectations of the FCA, the Information Commissioners office and the Advertising Standards Authority on this topic. You can also request a ticket to our next Forum event from the same page.

I am delighted this week to welcome a new regular freelance contributor to Protection Guru, Amanda Newman Smith. Amanda’s first contribution looks at issues it’s important to consider when Making income protection add up for teachers. There are significant variations in teachers sick pay arrangements depending on their length of service and where they are employed. I believe Advisers will find this an invaluable guide and I’ve already had some very complimentary feedback on it.

The medical profession is another community where special consideration is needed for income protection. I thought I would take this opportunity to highlight the analysis created by Adam Higgs on this subject a couple of months ago How do insurers protect the income of health professionals.

When talking to new clients about income protection, it can really help to have tools to demonstrate the gulf between the income they normally receive and what would be available to them should they need to fall back on state benefits, this summary highlights services that are available.    

This week Adam also created a couple of new studies exploring Which plans offer life cover to older-clients and another looking at the same issue for Critical Illness

My protection moment of the week was a simple social media post by  Anthony Thackeray who by taking his dog to the gym highlighted that many clients pets are better insured than their owners. If a family cares enough to insure their pet, they clearly see the value of insurance. Should we be asking them if their own lives and income are not insured, how will they pay the premiums for the pet insurance if anything happens to them?

On Thursday Alain from Contact State highlighted a potentially huge breakthrough on tidying up the lead generation industry Google has announced a new financial services policy, it’s well worth reading Alain’s summary of these valuable changes can be found here.

Friday brought another valuable summary from Adam Higgs pulling together Everything you need to know about when cover can be increased without underwriting. This includes looking at Life and Critical Illness, Income Protection, Family Income Benefit, and Business Protection plans.

Apparently, we are going to have some amazing weather in the next few days which I am sure we will enjoy so have a great, safe weekend. I hope you get the down time you need to be ready for another week of helping more people protect the people and things that matter to them most.

All the best

Ian