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Guardian Life Essentials now live: Is it sad that Guardian need to launch this product?

Guardian Life Essentials now live: Is it sad that Guardian need to launch this product?

About The Author

Adam Higgs

Adam leads Protection Guru's detailed protection research and benchmarking of both product and operation features provided by insurers and has a vast knowledge of the protection market. He has been instrumental in building the protection comparison service Quality Analyser and maintaining the data to enable adviser to quickly and easily compare protection products based on qualitative measures. He also works with adviser firms to help in panel reviews and with insurers to help them understand the shape of the market, their strengths and the areas that could be improved in their products. In his spare time and when not spending time with his wife and two children, Adam is a keen Arsenal fan and enjoys hacking his way around a golf course.


  1. david berry

    well Adam here is a thought the British public have being sold insurance for the last 38 years with the world sold its optional
    Sadly today we live in a world of I want it and I want it now as cheap as possible.
    This needs a change of regulation form the top 38 years and counting, Don’t hold your breath.

    Yes you are quite right about Guardian being one of the best if not best on quality dual lives unemployment clause etc
    Friendly Societies can now make the biggest impact no shareholders and their income protection certain society game changer benefits look at them and make your comments Holloway friendly medical expenses benefit

    Insurance is all about waiting lists now how quickly can i get my treatment and Companies who can assist without expensive pmi cover deserve to succeed

  2. david berry

    and here is another comment the income protection product of Guardian i do not think for one minute is being taken seriously by Advisers
    its to expensive and yet to be convinced by a claim that will pay out own job rather than own occupation
    I have been doing this job for 41 years so if i do not know what i am talking about god help the rest of you
    see friendly society forget the main ones with their shareholder profit and underwriting with some that would make a Vicar swear


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