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10 to 6 – The most read articles on Protection Guru in 2023

10 to 6 – The most read articles on Protection Guru in 2023

It has been another busy year on Protection Guru with even more page views and visitors to the site. To wrap up the year we we have looked through our MI to understand what the most read articles BY ADVISERS were (we have stripped out all insurer and other views). In the first of a two part series today, we run down from 10 to 6 on the list.




Aegon’s exit from the Protection market caused quite a stir at the start of the year and led to a huge recruitment drive for the now ex-Aegon staff. On the day of the announcement, Protection Guru pushed out an article explaining what was happening and the practical impact on advisers and Aegon staff. 

To read more click here



In March, Legal & General announced a raft of changes to their Critical Illness offering. The updates increased the amount they would pay for Children’s Critical Illness Extra claims and made some really postive changes to the flexibility of the plan. 

To read more click here 


Which insurers offer suitable income protection cover for teachers?

It is estimated that there is well in excess of 600,000 full time teachers working in the UK, which is a significant demographic. Like any working individual, ensuring clients that are working in the teaching profession have adequate protection provision in place is crucial. Whilst in many cases those working as teachers will be covered by a sick pay scheme of some form, this will typically only ever be for a limited period of time, so additional protection insurance will be necessary.

To read more click here



If there is one word that is synonymous with Vitality, it is innovation. Their first product launch of 2023 was no exception. Partnering with the world’s largest company by market capitalisation, Vitality launched a life contract where the premiums are directly linked to activity tracked by an Apple watch. So what did Vitality launch and how does this impact advisers?

To read more click here


Who offers health checks and how do they differ

As we all know, prevention is better than cure. If risk factors or the early signs of a condition can be spotted, it benefits everyone. Early detection means there is a higher chance of treating a health issue effectively, which could prevent it turning into a bigger problem that leads to a claim and perhaps even save lives. Some protection insurers provide ‘health MOTs’ as part of their value-added services. In this insight we look at which insurers offer ‘health MOT’ services and the different forms these can take.

To read more click here

About The Author

Adam Higgs

Adam leads Protection Guru's detailed protection research and benchmarking of both product and operation features provided by insurers and has a vast knowledge of the protection market. He has been instrumental in building the protection comparison service Quality Analyser and maintaining the data to enable adviser to quickly and easily compare protection products based on qualitative measures. He also works with adviser firms to help in panel reviews and with insurers to help them understand the shape of the market, their strengths and the areas that could be improved in their products. In his spare time and when not spending time with his wife and two children, Adam is a keen Arsenal fan and enjoys hacking his way around a golf course.

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