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Vitality and Apple collaborate on ActiveLife Insurance, what does it mean for advisers?

Vitality and Apple collaborate on ActiveLife Insurance, what does it mean for advisers?

About The Author

Adam Higgs

Adam leads Protection Guru's detailed protection research and benchmarking of both product and operation features provided by insurers and has a vast knowledge of the protection market. He has been instrumental in building the protection comparison service Quality Analyser and maintaining the data to enable adviser to quickly and easily compare protection products based on qualitative measures. He also works with adviser firms to help in panel reviews and with insurers to help them understand the shape of the market, their strengths and the areas that could be improved in their products. In his spare time and when not spending time with his wife and two children, Adam is a keen Arsenal fan and enjoys hacking his way around a golf course.


  1. Adam Kaplan

    Really good insight here Adam and love the comparisons, something I would have done otherwise, so thank you for taking the time to do this. Definitely an opportunity to help those interested in it understand the difference and guide/advise them on how to set up proper cover, however you are going to get those that will not speak to an advisor and will go direct. I supposed it better than not having cover at all but still highlights the fact that they need advice.

  2. david berry

    i am amazed at the new vitality product big brother springs to mind or am i missing something ? if the clients watch is logged with vitality is it also logged with their dna / what’s to stop little willy or some other demon using the watch and cartwheeling for 30 minutes to increase the steps.
    and the exclusions cancer excluding less advanced cases effectively 1 to 4 ( their wording )
    By my experience if you are stage 4 you are terminal
    How do i know this because Guardian insurance pay out critical illness for all stage 4

    What plonker not Rodney of course devised this dribble and put it to press UNBELIEVABLE “!!!!!!!!!!!!!!!


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