The new Substack strategy helping advisers stand out online – Part One: What Substack is and how advisers can get started

Posted by Melanie Goodman | Oct 7, 2025 | Adviser Insights | 0 |

About The Author

Melanie Goodman

With a professional background in law and finance, Melanie runs Trevisan, a specialist LinkedIn marketing and training company for regulated professionals. She provides CPD-accredited LinkedIn training and a “done-for-you” service for time-poor advisers who lack the time or inclination to manage, grow, and nurture relationships on LinkedIn themselves. At a corporate level, she develops and delivers employee advocacy programs, corporate training, and social media policies for firms looking to help their teams leverage the platform more effectively.