If Protection Guru Pro is new to you, it’s a research and comparison tool that lets advisers assess protection on quality, not price alone. Critical illness definitions are graded by a panel of practising doctors, so your recommendation reflects genuine best value rather than the lowest premium. Each comparison delivers a clear, Consumer Duty-ready report that evidences precisely why you made your recommendation, across Life, Critical Illness, Income Protection, Family Income Benefit and Business Protection. The short video below shows it in action.
This video shows how to build a term assurance comparison in Protection Guru Pro using the Express route to filter out reviewable, low-start and optimiser products, then reading quality scores against price so you can frame the value conversation with confidence. The detailed report leaves a clear, compliant record of why you recommended what you did.
Watch the walkthrough
Please wait until you have a live client case before starting your free trial, so you can experience the full value of the system in a real advice scenario.
