We kicked off last week with some great new analysis from Melanie Goodman on How to create protection marketing content that actually sells . This was followed on Tuesday by Jason Coleman, who recognised it was Dementia Action Week from the 19th to 25th May so produced a valuable analysis of Dementia in Critical Illness Insurance.
Amanda Newman Smith followed this the next day by looking at Does the age criteria for Business Critical Illness Insurance offer enough choice? While Jason looked at Making light work of Income Protection comparisons.
On Thursday it was time for Matthew Chapman to look at Family Income Benefit: Multi-layering a bespoke recommendation while we also published Business Protection – May Forum Recap Part 2. This really was an exceptional forum, so if you missed it, it is absolutely worth a listen. Between this and part one the full transcript is available online.
We closed the week with Why menopause support must be tailored to the individual, another important analysis from Amanda Newman Smith.
Remember if you are looking for new technology to help you and your colleagues work smarter not harder, as well as using Protection Guru Pro which can help you produce a full analysis of value for money for all term protection products including Life, Mortgage Protection, Income Protection, Critical Illness, Family Income Benefit and Business Protection in less than two minutes, our AdviserSoftware.com includes analysis of over 250 adviser technology propositions to help advisers work more effectively.
Only four days this week till the weekend but lots of opportunities to do great things. All the best.
