Vitality extends members life expectancy by up to five years

Posted by Protection Guru | Jan 8, 2025 | Adviser Insights, Vitality | 0 |

Summary

The powerful statement – that you can live up to five years longer with Vitality – forms part of Vitality’s new life insurance advert, being broadcast across commercial channels from Sunday, 5 January.

This recent study by Vitality, peer-reviewed by the London School of Economics, underscores the significant impact of increased physical activity on life expectancy.

This research highlights the powerful role that insurance can play in promoting healthier lifestyles and reducing mortality rates through the Vitality Programme.

The Vitality rewards program incentivises members to stay active by offering rewards and benefits, creating healthy habits that members try to stick with, whilst a member of such plans.

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