Why improving inclusivity and accessibility should be a priority for all

An important call to action from Johnny Timpson & Purple Tuesday

The insurance sector has done much to improve inclusivity and accessibility in recent times, however there is much more that could be done. With the spending power of people with disabilities worth £274 billion, becoming more inclusive and accessible makes much commercial sense. Johnny Timpson, working with Purple Tuesday, explains why we need to do more and how we can participate in more detail here.

• Purple Tuesday is a programme to support organisations of all sizes and across all sectors improve the disabled customer experience. It has become the #1 brand for disabled customers in the UK.
• Purple Tuesday is free to participate and a minimum of one commitment to improve accessibility is required. Commitments could include: an audit of online accessibility, disability awareness training, Not Every Disability is Visible Signage, learning ‘Hello’ and ‘Goodbye’ in British Sign Language, etc.
• Last November’s celebratory day reached over 11m people and Purple Tuesday top trended at #4 worldwide on Twitter. Over 4,500 organisations made over 6,000 commitments.
• The Insurance Industry is embracing Purple Tuesday and Mike and Johnny have previously delivered a presentation at the Cover conference.
• The Purple Tuesday celebratory event takes place on 2 November 2021.
• Purple Tuesday is about what happens 365 days a year and not just one. To support organisations and their staff a subscription service, Purple Tuesday 365, is now in place providing one webinar a month on disability topics aligned to national awareness days alongside handy hints guides and materials.
• Purple Tuesday 365 can be purchased by organisations for as little as £365 a year (with access to previous recordings). Topics include mental health, living with cancer, autism and unconscious bias. Forthcoming topics include online accessibility, dementia and the perspective of young disabled people.