TRENDING:

Which insurers offer fracture cover and how do they com...
Examining the Crucial Role of Terminal Illness in Life ...
Can Zurich’s ‘Accelerate’ Alleviate N...
  • Adviser Insights
  • Weekly Roundups
  • Showcase Pages
  • Product Updates
  • Cost of Living
  • Claims Hub
  • Technology
  • Events
  • Testimonials
  • Join the team
Protection Guru
  • Life Protection
    • Added Value Benefits
    • Buyback Options
    • Claims
    • Everything you need to know
    • Family Income Benefit
    • Free Cover
    • Funeral Cover
    • Guaranteed Insurability Options
    • Menu Plan
    • Minimum/Maximum Limits
    • Sum Assured Limits
    • Terminal Illness
    • Underwriting Limits
    • Waiver of Premium
  • Critical Illness
    • Added Value Benefits
    • Buyback Options
    • Children’s CI
    • Claims
    • Critical Illness Conditions
    • Everything you need to know
    • Free Cover
    • Funeral Cover
    • Guaranteed Insurability Options
    • Minimum/Maximum Limits
    • Underwriting Limits
    • Waiver Premium
  • Income Protection
    • Added Value Benefits
    • Benefit Payment Period
    • Claims
    • Deferred Periods
    • Everything you need to know
    • Funeral Cover
    • Guaranteed Insurability Options
    • Occupations
    • Minimum/Maximum Limits
    • Return to Work
    • Short Term Benefit
    • State Benefits
    • Sum Assured Limits
    • Terminal Illness
    • Underwriting Limits
  • Business Protection
    • Added Value Benefits
    • Claims
    • Critical Illness Conditions
    • Everything you need to know
    • Free Cover
    • Guaranteed Insurability Options
    • Minimum/Maximum Limits
    • Relevant Life Plan
    • Underwriting Limits
  • Protection Guru Pro
    • Comparing products
      • How to Run a Life Insurance Comparison
      • Compare Income Protection Policies
      • Value for Money Driven Advice – Family Income Plans
      • Comparing Modern CI Plans Effectively
      • Running Legacy CI Comparisons
    • Other functionality
      • Customising Protection Advice
      • The Express vs Custom Route
      • UnderwriteMe Walkthrough
      • Using PGP Product Data Tables
    • Getting started
      • Link iPipeline with PGP
      • Link UnderwriteMe with PGP
      • Add, Edit & Search for Your Clients
  • Meet our friends

Select Page

Consumers’ weird relationship with insurance…

Posted by Scott Taylor-Barr | Oct 24, 2025 | Adviser Insights | 3 |

Consumers’ weird relationship with insurance…

Share:

Rate:

PreviousCardiomyopathy in Critical Illness cover
NextHeart Failure, Cardiomyopathy and the Price Trap: The Protection Lessons You Can Use Today

About The Author

mm

Scott Taylor-Barr

A mortgage geek and protection nerd with a passion for cycling and over 25 years’ working in lenders and brokerage firms. Scott has been a VouchedFor Top Rated Adviser every year since 2019, as well as serving on the Association of Mortgage Intermediaries board and their Protection Specialist Group. He’s a member of the London Institute of Banking and Finance, holding their Diploma in Mortgage Advice and Practice, as well as being signed up to their CeMAP Advanced Professional program.

Related Posts

Which is the best model: Write or refer?

Which is the best model: Write or refer?

24th June 2025

How to increase revenue per client ethically and effectively – Part one

How to increase revenue per client ethically and effectively – Part one

6th January 2026

Guest Insight: How TFA helped over 90% of clients choose a better policy rather than a cheaper one

Guest Insight: How TFA helped over 90% of clients choose a better policy rather than a cheaper one

23rd October 2019

The Art of Protection: How Advisers Can Transform Client Engagement with Smart Presentation

The Art of Protection: How Advisers Can Transform Client Engagement with Smart Presentation

22nd April 2025

3 Comments

  1. david berry
    david berry on 24th October 2025 at 12:21 pm

    ok clients always look at cheapest human nature
    I can tell you what the problem is its the Regulator.
    Its no use saying to the client we recommend you take something out , because the Regulator does not want to Insist they do
    Until that changes, and is the main reason for the disaster of a welfare system we have nothing will change.

    If it does Money will not be an object

    Reply
    • Ian McKenna
      Ian McKenna on 26th October 2025 at 4:41 pm

      David, we currently have the FCA more engaged with Protection than they have ever been and they are making it clear that value, based on more than just price, should be the focus adviser’s recommendations.

      Also, I would suggest advisers can encourage clients to look at protection differently By showing them a comparison of quality and price IE value when generating a table of products for consideration.

      Reply
  2. mm
    Martin O'Connell on 28th October 2025 at 12:56 pm

    I believe that the reason clients want to buy the cheapest is that the profession wants to sell them the cheapest. There are lots of factors that have created that culture but that is the reality. Consumer Duty is helping to move that dial but there is a long way to go.

    Reply

Leave a reply Cancel reply

Your email address will not be published. Required fields are marked *

User Details

Login or Register

Contact us

Protection Guru Pro

Join our mailing list

Digital Directory

Protection Forum

CDA Protection Forum

Archives

An  website

The Financial Technology Research Centre Limited trading as Financial Technology Research Centre.

Registered office: 14 Halifax Court, Fernwood Business Park, Balderton, Newark NG24 3JP

Registered in England No. 02484495

Tel: 020 3740 0000             Privacy Notice       Terms & Conditions

Designed by Elegant Themes | Powered by WordPress

We use cookies to track usage of our website using Google Analytics. Click here to opt-out.
Login Required Please

In order to give you this content, we need to ask you to login.

This site is designed for use by professional financial advisers only. It is not intended for use by consumers.

By continuing, you confirm that you are a professional adviser.

If you are not a professional adviser our consumer site to help you find an adviser for protection advice will follow soon.

Share This
  • Twitter
  • LinkedIn
  • Facebook
  • Like