Protection Guru’s doctors award
The criteria
Awarded to any new product launched in the past 18 months, e.g. new features, additional support services or product, that brings benefits to consumers. Judged by our panel of medical experts.
Shortlist:
DIGICARE+ – AVIVA
IMPACT BASED CRITICAL ILLNESS COVER – AIG
MORTGAGE & RENT COVER – LV=
UMBRELLA BENEFITS – LEGAL & GENERAL
UNDERWRITE LATER – ROYAL LONDON
winner
AIG – IMPACT BASED CRITICAL ILLNESS
Why they won
When our team of doctors are asked to assess a new product, we always do this wholly from the customer’s perspective. One of the major difficulties in the financial services industry is to try and diversify products, whilst also ensuring that they do not become overly complex, and to avoid confusion to those buying and selling them.
We felt that the winner of this award had made a welcome step away from the status quo in the current market, but also managed to both simplify and improve their existing product. It was clearly designed with the customer at its heart, which we are all strong advocates for.
