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Protection Guru’s doctors award

The criteria

Awarded to any new product launched in the past 18 months, e.g. new features, additional support services or product, that brings benefits to consumers. Judged by our panel of medical experts.

Shortlist:

DIGICARE+ – AVIVA

IMPACT BASED CRITICAL ILLNESS COVER – AIG

MORTGAGE & RENT COVER – LV=

UMBRELLA BENEFITS – LEGAL & GENERAL

UNDERWRITE LATER – ROYAL LONDON

winner

AIG – IMPACT BASED CRITICAL ILLNESS

Why they won

When our team of doctors are asked to assess a new product, we always do this wholly from the customer’s perspective. One of the major difficulties in the financial services industry is to try and diversify products, whilst also ensuring that they do not become overly complex, and to avoid confusion to those buying and selling them.

We felt that the winner of this award had made a welcome step away from the status quo in the current market, but also managed to both simplify and improve their existing product. It was clearly designed with the customer at its heart, which we are all strong advocates for.

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