
Best use of video social media
The criteria
Examples of use of video in social media by an adviser to promote protection. Entrants must demonstrate the level of engagement achieved, how this has had a positive impact on their business and/or how they have reached people they might not have had contact with otherwise.
Shortlist:
COVERMYBUBBLE
KARLA EDWARDS – THE PROTECTION PARENT
LIFESEARCH
NINA BROWN – PAM BROWN MORTGAGES
winner
KARLA EDWARDS
– THE PROTECTION PARENT

Why they won
Entertaining, educational and hilarious are not often terms used when describing the marketing of life insurance, however the winner of this award manages this day in day out. Combining hard hitting messages with comedy Tik-Tok sketches really makes this adviser stand out from the crowd.