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Live Chat: Chat online with our new and existing business support teams for queries regarding protection policies:

Monday – Friday, 08:00 – 17:00.

Protection Guru has worked with Legal & General to create a concise objective analysis of their protection proposition.

Legal & General in their own words

Our approach is simple – working together we want to grow the market and protect more people. This is why in 2018 we launched  Intermediary Designed to support the people who protect the people. And as our Hero in the Middle winner demonstrates, the value of an intermediary is unparalleled.

Our goal is to put protection where it should be.

We know the average person underestimates their likelihood of illness, injury and death but overestimates the support they could rely on from savings, work and the state [See L&G’s deadline to breadline research]. However, we also know one conversation could make all the difference:

Support designed around you

From comprehensive training, system enhancements to personal support from your dedicated business development managers – we’re here for you every step of the way [See L&G’s Adviser Proposition document].

Benefit Options

Life Insurance

  • Lump sum life insurance
  • Family & Personal Income Plan
  • Whole of Life Protection Plan
  • Prepaid Funeral (provided by Dignity)

Critical Illness

  • Critical illness Cover
  • Childrens critical illness
  • Critical illness Extra

Income Protection

  • Income Protection Benefit
  • Low Start Income Protection

Rental Protection

  • Rental Income Protection Benefit
  • Rental Life Insurance
  • Rental Life Insurace with Critical Illness Cover

Business Protection

  • Executive Income Protection
  • Key Person or Share Protection
  • Business Loan Protection
  • Relevant Life Plan

Recent Enhancements

On the 28th September, Legal & General introduced two new products: Low Start Income Protection and Executive Income Protection. This is part of an expanded income protection (IP) proposition, to help cover a wider variety of clients.

Click or touch to learn more

Supporting you and your business

Training & Support

CII accredited workshops and webinars, with training that is designed to help you grow the market:

  • If you want to sell more Income protection.
  • Brush up on sales ideas.
  • Get into the Business protection market
  • Look at new income Streams from the Rental Market.
  • Making the most of the mortgage opportunity.

Click here to see Legal & General’s webinars & videos

Market Research

To help you improve protection conversations with your clients, Legal & General have published a range of market research, including:

“I have been advising on Protection since 2008 and have always felt very comfortable in recommending life and critical illness, but struggled more with how to position the income protection element of it in order to get clients to ‘buy in’ to the product. Having attended the L & G webinar Steve gave great tips on how to position the whole proposition to the client so that any objections were a lot easier to handle and overcome. I have attended a number of these over the years but this L & G one was really engaging, educational and has really improved how I position Income Protection with my clients”

Jo Stewart

Mortgage & Protection Adviser, Digby Associates

Easier applications

  • Point of Sale decision in 83% of submissions (Life & Critical Illness).
  • Access to underwriting decisions within OLPC.
  • Receive alternative cover and premium options, if no standard terms applied.
  • Send application to your clients digitally to complete health and lifestyle questions.

Quick underwriting

In the past 6 months, Legal & General have:

  • Turned around new applications and application amendments within 4 hours
  • Delivered Priority Protection medical evidence assessments within 48 hours
  • Assessed medical evidence within 6 working days.

Supporting your clients back into the workplace

The support an insurer provides to help a client return to the workplace and remain healthy is just as important as the financial support whilst the client recovers. Having access to a team of in house rehabilitation specialists means that Legal & General can start working with the client as soon as they are notified of a potential claim giving them the best possible chance of a quicker recovery.

Rehabilitation Specialists

Key benefits

  • Provided at first notification of potential claim and before the benefit is in payment
  • In-house rehabilitation teams can work closely with the claims department to ensure services are provided quickly and efficiently
  • Support and assistance when returning to work
  • No need for a GP referral
  • Access to a range of services from fully qualified professionals including:
    • Mental Health
    • Physiotherapy
    • Vocational Rehabilitation

Nurse Support Services

(Provided in partnership with RedArc)

Key benefits

  • Expert advice on the most suitable course of action
  • Ability to refer to a range of support services including:
    • Mental health support
    • Second Medical Opinions
    • Explanation of treatments and advice on coping
    • Carer support
    • Extra care and support on returning home after hospitalisation
    • Support and advice on how to keep elderly relatives safe

Click or touch to expand

Click or touch to expand

Celebrating those that go the extra mile

There are so many stories of cases where an advisers intervention has made an enormous impact on a client’s life. Whether that be aiding clients through the claims process, informing then that they have a claim in the first place or even just monitoring lapses and discussing a compromise with clients to ensure that at least some cover is in place, advisers do a fantastic job. 

To help recognise advisers who have gone above and beyond in support of their clients to achieve outcomes that might not have been achieved otherwise, Legal & General highlight the stories and imortalise the advisers with their own “Hero in the Middle” caracature. Below are a number of such examples: 

Claims Statistics 2019

“People think that insurers look for reasons not to pay out, but that’s not how we work. We ensure we pay as many claims as possible, as quickly as possible, and give our customers the best service at this very difficult time. We’re so committed to paying claims that we’ve signed up to The Protection Distributors Group Claims Charter. It ensures we deliver the highest standards to our customers throughout their claims process. Our statistics are more than just numbers, they are real people that we’ve helped in their time of need”

Ali Crossley

Managing Director, Distribution


Average payouts
Life Insurance
Terminal Illness
Critical Illness
Income Protection
20-29 year olds
£819 p.m.
30-39 year olds
£905 p.m.
40-49 year olds
£796 p.m.
50-59 year olds
£1,056 p.m.
60+ year olds
£725 p.m.

*data includes over 50’s plans

The most common non-disclosures and how to avoid them


Your client needs to consider all parts of the alcohol questions carefully. Many people who have received medical advice to reduce their alcohol consumption don’t tell us.


Your client needs to tell us about any episodes of blurred/double vision and numbness/tingling.


It’s important people don’t think this question refers to regular smoking only.Your client must disclose even the occasional cigarette/cigar they have. If they have given up smoking, it’s also very important that they provide an accurate date when they last smoked.


If your client is uncertain of their current weight, please ask them to weigh themselves and advise them to be as accurate as possible.


Remind your client to disclose any symptoms, or if they’re undergoing any tests which have not yet been officially diagnosed.

Checking details

Always remind clients of the importance of completing a CYD and logging onto My Account. It protects the adviser, as what was captured on the application is said to be a true and an accurate account.

Areas for improvement

  • Do not offer access to virtual GP’s 
  • Do not offer as many preventative services such as fitness support and health checks
  • Whilst we applaud Legal & General for providing rental specific policies we would like to see more features in these plans beyond a rental specific guaranteed insurability option to address the changing needs of renters.

Protection Guru has worked with Legal & General to create a concise objective analysis of their product range. Legal & General have had input to the design of this page and contributed to the cost of the construction and maintenance, however Protection Guru have maintained editorial control over the content to ensure objectivity.

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