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2024 adviser firm awards

AWARD CATEGORIES

BEST MARKETING OF PROTECTION FROM AN ADVICE FIRM

In association with:

Entries will highlight how an advice firm has used social media, email campaigns, online advertising etc. to promote protection to a wider audience. Submissions will demonstrate how the campaign has improved awareness of the need for protection and increased.

Shortlist

Protex Financial The Openwork Partnership LifeSearch

Drewberry Insurance

 

Shortlist

Protex Financial

The Openwork Partnership

LifeSearch

Drewberry Insurance

Winner

The video produced by the winning firm was poignant and really conveys the importance of protection.

Winner: The Openwork Partnership

BEST NETWORK

In association with:

Submissions will demonstrate how the network has supported their members to provide better protection advice by delivering training, support materials etc. and how they have grown the level of protection business carried out within their member firms.

 

Shortlist

The Right Mortgage & Protection Network

The Openwork Partnership

Sesame

Mortgage Intelligence

Winner 

This entry summarised the company’s support for advisers really well – with lots of help offered, simply and effectively.

Winner: Sesame

PROTECTION SUPPORT GROUP/COMPLIANCE SERVICE

In association with:

Submissions will demonstrate how the support group/compliance service has supported their members in providing better protection advice by delivering training, support materials etc., and highlight how they have delivered better consumer outcomes.

Shortlist

London & Country

Sesame Bankhall Group

SimplyBiz Services Ltd

Paradigm Protect

Winner

This entry demonstrated the excellent support offered throughout the career of anyone working at this firm.

Winner: London & Country

BEST PROTECTION ADVICE FROM A MORTGAGE BROKERAGE

In association with:

Demonstration by a mortgage broker of how protection advice is embedded into their processes, how they ensure protection is discussed with every client (and that discussion is followed through) and how protection plays a role in their ongoing servicing of clients.

 

Shortlist

Protex Financial

Barnsdale Financial Management

Create Finance

PurpleBricks Mortgages

London & Country

Mortgage Advice Bureau

Winner

The winner offers an excellent in-house referral service that ensures that every mortgage client, at the very least, has a protection conversation.

Winner: Create Finance

BEST INNOVATION FROM AN ADVICE FIRM

In association with:

Demonstration of a new and innovative implementation of technology or campaign that has really made a difference to your firm or your clients. We want to hear about why the innovation was needed and the practical impacts it has made. 

Shortlist

Protex Financial

Protect365

LifeSearch

Winner

This firm’s use of AI in their CRM entry is an outstanding example of how to personalise the service a firm can provide to every one of their customers.

Winner: Protect365 (Collected by Jessie Leworthy – FTRC)

BEST TRAINING INITIATIVE

An example of a training program or scheme that has been put in place to bring new advisers into the market or train existing advisers on how to give protection recommendations. We want to hear about the people that have gone through the training and the outcomes that have led to more and better protection advice.

 

Shortlist

Howden Life & Health

The Openwork Partnership and Business School

Mortgage Advice Bureau

LifeSearch

Winner

The winner’s training program focuses on customer experience and outcomes with consumer duty at it’s heart. Importantly it allows for different learning preferences and styles and has improved conversion rates and quality of business.

Winner: LifeSearch

PROTECTION ADVICE FIRM OF THE YEAR

In association with:

Submissions will demonstrate how the firm has supported their advisers to provide better protection advice by delivering training, support materials etc. and how they have grown the level of protection business across their advisers.

 

Shortlist

Create Finance

London & Country

FutureProof

Hanbury Wealth Management

OWL Financial

Access Financial Services

Winner

This firm has set the standard for how a referral service can work within a predominantly wealth business.

Winner: Future Proof Insurance

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