Best use of social media from a BDM
The criteria
Demonstration by a BDM of how they are using social media to help support, educate and inform advisers and promote the products of their company. We would like to see evidence of reach and engagement.
winner
Katie Dennehy – UnderwriteMe
Why Katie won
Social media is not just about attracting consumers – it’s a great way to support business to business relationships. Katie frequently shows how embedding humour in your messaging can make a big impact and engage with a wide range of advisers.