Best preventative support service
The criteria
Prevention is usually better than the cure and so for this category advisers voted on which insurer offers the most suitable and comprehensive preventative support benefits. This could include everything from fitness and wellbeing services, to health checks and screenings, to help clients better understand and maintain their health.
winner
vitality
Why vitality won
Vitality has been the primary innovator in this area for many years and our voters commended them for their “positive approach to encouraging people to live a healthier lifestyle”.