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2024 Insurer Awards

BEST INSURER FOR PROTECTING A MORTGAGED CLIENT

in association with

Winner

The winner took over 20% of the total votes, and was commended for their unique benefits, additional support service and the quality of their serious illness cover.

Winner: Vitality

BEST INSURER FOR PROTECTING A CLIENT’S FAMILY

Winner

This insurer was praised for their easy underwriting approach, their ability to add child critical illness to all benefit types, and their unique approach to terminal illness and waiver of premium.

Winner: Guardian

BEST INSURER FOR PROTECTING THE INCOME OF PEOPLE WITH STANDARD OCCUPATIONS

Winner

The winner was commended for their in-built hospitalisation and rehabilitation benefits, along with their underwriting team who were cited as being “spot on”.

Winner: Royal London 

BEST INSURER FOR PROTECTING THE INCOME OF PEOPLE IN HIGHER RISK OCCUPATIONS

Winner

This insurer was the clear winner in the voting, where their appetite to provide cover for many different occupations sets them apart.

Winner: The Exeter

BEST INSURER FOR PROTECTING BUSINESS OWNERS

Winner

With 23% of the total votes the winner was considered the best all round provider in this category, delivering incredible service from the entire team.

Winner: Legal & General

BEST INSURER FOR PROTECTING HARD TO COVER CLIENTS

Winner

With 29% of the votes, this winner was commended for the ease of access to underwriters and their open-minded approach.

Winner: Guardian

BEST SUPPORT SERVICE (Added Value Benefits)

Winner

In a closely contended category, this insurer stood out for the personalised support they offer to claimants and their specialised neurological services.

Winner: Guardian

BEST INSURER AT KEEPING CLIENTS PROTECTED

Winner

With 21% of the total vote, this insurer received plaudits for their excellent support and communication, and ongoing dedication to the adviser community.

Winner: Royal London

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