Best insurer for protecting the income of people in standard occupations
For this category advisers voted on which income protection provider offers the best solution for clients in lower risk ‘white collar’ type occupations, such as clerical and managerial roles or professional services. Advisers considered factors such as the flexibility of product features and additional benefits and services to support the client if they find themselves unable to work.
Why LV= won
The voters for this award cited LV=’s variety of cover and additional benefits that made them desirable when protecting those with a low risk occupation. They received just over 30% of the total votes, the highest across all insurer awards.