![British Friendly provide more Child CI options for income protection](/wp-content/uploads/2022/09/British-Friendly-150x150.png)
Best insurer for protecting business owners
The criteria
Voting in this award considered which insurers off the best protection solutions for business owners, taking into consideration key person and shareholder protection for the business itself, as well coverage for the owner through products such as relevant life insurance.
winner
vitality
![Vitality](/wp-content/uploads/2020/03/Vitality.png)
Why vitality won
Vitality was the clear favorute for advisers voting in this category. Advisers said that they offer “extra benefits, competitive pricing and flexible underwriting approach”, and a wide range of options including their standard Serious Illness Cover and business-specific Disability for Business product options.