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Best insurer for keeping clients protected

The criteria

At a time of rising living costs and many clients making tough decisions about where to spend their money, it’s never been more important for the industry to ensure clients remain protected. Advisers voting in this category considered which insurer offers the best tools and services to ensure clients remain covered, factoring in things such as annual statements, ease of making policy adjustments and the quality of the core cover itself.



Why aviva won

This was the most closely contested award with just under 2% of the vote separating the top two insurers, but in the end Aviva edged ahead. As well as offering a strong range of product options, paired with their DigiCare+ support benefits, factors such as their policy processing and support to advisers were highlights as positives. 

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