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Best use of video social media by an adviser

The criteria

Examples of use of video in social media by an adviser to promote protection. Entrants must demonstrate the level of engagement achieved, how this has had a positive impact on their clients and business and/or how they have reached people they might not have had contact with otherwise.


Robyn Allen

Robyn Allen Solutions

Why Robyn won

To stand out on social media, the right content is crucial. Having personality is also a major advantage. Robyn has it by the bucket load and excels at showing we are no longer an industry solely made up of men in grey suits. Her TikTok videos are entertaining, engaging and informative and are helping to introduce protection insurance to a new and wider audience. 

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