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Best use of static social media by an adviser

The criteria

Examples of use of text/image based social media by an adviser to promote protection. Entrants must demonstrate the level of engagement achieved, how this has had a positive impact on their clients and business and/or how they have reached people they might not have had contact with otherwise.


Frances Howey

Bespoke Financial Group

Why Frances won

To reach more consumers, particularly underserved markets, you need to be where they are looking. Social media is transforming and revolutionising how many of the new generation of advisers reach consumers who might otherwise go unprotected. Our winner stood out in not only creating extensive content for herself, but also in running a service where she creates and shares this content with other advisers for their use. 

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