![British Friendly provide more Child CI options for income protection](/wp-content/uploads/2022/09/British-Friendly-150x150.png)
Firm of the year
The criteria
Submissions will demonstrate how the firm has supported their advisers to provide better protection advice by delivering training, support materials etc. and how they have grown the level of protection business across their advisers.
winner
Future Proof
Why Future Proof won
Aside from being one of the UK’s leading protection advice firms, Future Proof have been at the forefront of the “write it or refer it” campaign. Working closely with, and educating firms who do not usually engage in protection conversations has lead to increased referrals and more families protected.